You might be wondering:
What is Primary Research?
Primary research is often used for the purposes of scientific, academic, or marketing research. Driscoll (2011) describes primary research as a methodology used by researchers to acquire data first-hand, rather than being gathered solely from published sources or past statistics. Entrepreneur (2015) defines primary research as information that comes directly from a source. Garner (2010) explains that primary research is often designed to meet the needs of clients. Kowalczyk (2015) defines primary research as original research, while secondary research is a reexamination of findings.
What makes this so special?
First off, primary research helps businesses and organizations make informed, research-based decisions. It is a way of gathering information and getting feedback about a program, product or service. Often, primary research identifies new opportunities for growth and areas for improvement.
For example:
A local school board wanted to increase the number of students enrolled in their second language programs. They conducted a series of interviews with parents of students who were not enrolled in a second language program. The interviews revealed parents were unaware of the academic benefits of second language programs offered at their local schools. The school board decided to conduct a mail-out campaign to explain the academic benefits of enrolling in second language programs. The result was an increase in second language program enrolment.
Conclusion:
Primary research gives organizations the information they need to succeed. Knowledge gained can be used to evaluate program effectiveness and identify positive outcomes. Most importantly, primary research is a powerful tool to guide efficient and accountable decisions in today’s competitive environment.
Now it’s your turn.
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primaryresearchconsulting.com to learn more.
References:
Driscoll, D. L. (2011). Introduction to Primary Research: Observations, Surveys, and Interviews.
Entrepreneur. (2015). Small Business Encyclopedia: Primary Market Research.
Garner, S. (2010). Go Forth Institute: The Four Types of Primary Marketing Research.
Kowalczyk, D. (2015). Primary & Secondary Research: Definition, Differences & Methods.
PrImary Research Consulting, Inc. 