What is Primary Research?

You might be wondering:

What is Primary Research?

Primary research is often used for the purposes of scientific, academic, or marketing research. Driscoll (2011) describes primary research as a methodology used by researchers to acquire data first-hand, rather than being gathered solely from published sources or past statistics. Entrepreneur (2015) defines primary research as information that comes directly from a source. Garner (2010) explains that primary research is often designed to meet the needs of clients. Kowalczyk (2015) defines primary research as original research, while secondary research is a reexamination of findings.

What makes this so special?

First off, primary research helps businesses and organizations make informed, research-based decisions. It is a way of gathering information and getting feedback about a program, product or service. Often, primary research identifies new opportunities for growth and areas for improvement.

For example:

A local school board wanted to increase the number of students enrolled in their second language programs. They conducted a series of interviews with parents of students who were not enrolled in a second language program. The interviews revealed parents were unaware of the academic benefits of second language programs offered at their local schools. The school board decided to conduct a mail-out campaign to explain the academic benefits of enrolling in second language programs. The result was an increase in second language program enrolment.

Conclusion:

Primary research gives organizations the information they need to succeed. Knowledge gained can be used to evaluate program effectiveness and identify positive outcomes. Most importantly, primary research is a powerful tool to guide efficient and accountable decisions in today’s competitive environment.

Now it’s your turn.

Contact Us:

primaryresearchconsulting.com to learn more.

References:

Driscoll, D. L. (2011). Introduction to Primary Research: Observations, Surveys, and Interviews

Entrepreneur. (2015). Small Business Encyclopedia: Primary Market Research.

Garner, S. (2010). Go Forth Institute: The Four Types of Primary Marketing Research.

Kowalczyk, D. (2015). Primary & Secondary Research: Definition, Differences & Methods.

Li, Y., Han, L., Xu, M., Guo, J., Feng, M., & Wang, X. (2014). The Primary Research on the Gut Microbes in KKAy Mice.

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